Question:

Starting my own business. Need advice!?

by  |  earlier

0 LIKES UnLike

I am a pro photographer in the business for a very long time. I am starting to teach photography lessons now.

I have quoted a potential student a certain price I expect to charge. They are fine with it. Today, they emailed me asking me what kind of deal I can give for two student?

I am thinking if I should give them a group rate (even though the classes are outdoors and are one-on-one basis) or if I should give the student a few dollars off for referring their friend.

FYI - I am charging $160 from my student. If they bring a friend, I can either charge them $280 and give each one, a $20 discount or I can give $40 to the first one for referring me to another student.

I like the referral idea but it can be misused and I don't really want to start mailing out referral cheques to people. That would be another pain.

I was thinking what reward/benefit I could give my student that can either be coupled with a group rate (which I really think is the way to go).

If you can think of anything else aside from the group rates or the referral idea, please let me know.

Ideally I would have liked to make $160 each for both students since the sessions are one-on-one basis and not in a group. A discount of 40 dollars will however cut into my profits even though my fixed and variable costs stay the same (preparation, travel, printing, teaching)

But then if I don't give them a discount, I would have to provide something else that is of value to a photography student. I should ask a few local photography business if they can give me some discount coupons to distribute..lol...ideas...ideas...ideas....

As you can see, I don't have a clue how to run the business or to formulate this plan. I am looking for something here that I can stick with for a long time and not just some temporary fix. But please, all ideas are welcome.

Any help is appreciated!

Cheers..!

 Tags:

   Report

1 ANSWERS


  1. try not to ever offer cash; offer the retail value of things which

    cost you wholesale.

    I will help you grow your photo firm if you like; i started out

    as a pro photog 50 yrs ago

Question Stats

Latest activity: earlier.
This question has 1 answers.

BECOME A GUIDE

Share your knowledge and help people by answering questions.