Strategic partnership signed between Keeneland Association, Racing2Day and Stan James
Recently, a huge strategic partnership between leading entities in the world of horse racing has come to light.
The business deal has been shaken hands upon by Keeneland Association, Stan James and Racing2Day.com.
Keeneland Association needs no introduction with anyone who has some knowledge of the horse racing industry. It is popularly known as the biggest company in the world that deals with the auctions of Thoroughbred horses. It has now been 75 years that the
company has been functioning in the horse racing industry, specifically, the Thoroughbred horses.
It holds sales on the Thoroughbreds it owns four times in a year. The months that are specified for this purpose are that of January, April, September and November. Keeneland is not only popular for auctioning top quality Thoroughbreds to buyers in the world,
it also hosts Thoroughbred races that are famous for the amounts of prize money involved.
Other than that, Keeneland also keenly participates in corporate social responsibility. The company does this by giving money in charity. The areas of welfare that it supports are education, health and human services.
The other stakeholder in the venture, Stan James is the famous operator of the top of the line European internet gaming operation. The e-gaming company that James is a part of has a facility in Oregon as well, to which it has given the license to operate.
This Oregon based company is Racing2Day.com, the third party in this is buzzing new business deal.
Rogers Beasley, Vice President of Racing for Keeneland, said, “Given its tremendous history and horse racing legacy, Stan James and its licensed US brand Racing2Day are the perfect partners for Keeneland to expand their product into new territories while
showcasing the quality of racing on offer here in Kentucky.”
The fruits of the partnership will be seen by the world shortly. According to what has been agreed upon, Keeneland will be supplying Racing2Day.com with information about the live horseracing event it has scheduled to hold on 8thApril.
Not only that, this Keeneland Spring Meet, which will go as long as April 29 will be covered by Racing2Day.com comprehensively.
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