Consumer preferences play a key role in determining consumer demand for a product. Advertising seeks to strengthen consumer need for a product. At times advertising companies have tried subliminal messaging, which is subtle advertising that intersperses a frame containing a brand name into every fourth frame in a movie; consumers subconsciously register the brand without realizing that they’ve seen it. This type of advertising has proven effective but the government banned it. Should this be so? What if you were given a warning note, before buying a ticket for the movie, saying, “This film contains subtle commercials that may subconsciously alter your consumption preferences.†With full disclosure should subtle advertising still be illegal?
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