Success of tournaments depend on big sponsor companies
Sports started off with a very specific purpose and now they have deviated from the original idea. Sports initiated from ancient Greece
They used to organize sports events for their army, so that it can stay in good shape to fight off the enemies. At the time, there were hardly any winning prizes.
Back then, it was a completely different idea. People used to do it for the win and the honour that came with it. This idea of sports kept on evolving with time.
Soon after the Greeks, it was only for fun, no other reason. Nonetheless, many people still took pride in winning.
With globalization, sports provided a stage for countries to compete with each other. Countries going head to head, people took tremendous amount of interest in it.
This started a new trend of awarding the winners with gifts and money. Soon the winning prizes only included cash, nothing else.
After that, the time came when it is only about the money, nothing else. People only play for fame, the passion is gone. It is all about how much one is earning.
Now, for organisers to organise an event, they need sponsorship from big companies. They keep a big winning prize, so that maximum people get attracted towards it. The bigger the prize money, the more people come to play.
Even the companies are not doing it for free. They do it for their own profit. The companies that provide the sponsorship get their own publicity, by making the players wear logos of their company.
In this way, the company gets it promotions and the organisers get enough funds to organise their event.
In a sport like golf, the companies which sponsor a tournament, in return expect the organisers to do publicity of their brand.
This can be done by hanging logos of their brand on the course. In this way, people who come to the tournament see the brand and get familiarised with it.
Similarly, the companies pay the players huge endorsements to wear the shirts of their brands. For example, Tiger Woods is given a great amount of cash by Nike if he plays any tournament wearing any article of their clothing or uses their kit to play a match.
Now the success of a tournament only depends on the sponsors. An event cannot be successful without a huge sponsorship. It is practically not possible.
In a golf tournament, there are many things which need to be arranged by the organisers, the most important thing being the prizes for the contestants.
Other things required for a golf event are refreshments, proper arrangement of galleries and maintenance of the course.
Nowadays, no golf event can be arranged without proper sponsorship, as the arrangement would not be complete. Even if one manages to arrange a tournament, it is going to be a lousy one.
In previous years, there have been a few incidents in which the organisers have pulled back the funds in the end and the tournament had to be cancelled.
The real soul of sports is gone. It started with a true and a fight-worthy cause, which kept on evolving to this present time, where it is not about how much pride you take in your work, it is all about how much you earn.
The views expressed in this article are the writer's own and in no way represent Bettor.com's official editorial policy.
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