Suggest a marketing strategy for a range of healthy eating products targeted at adult males?

Question

Suggest a marketing strategy for a range of healthy eating products targeted at adult males. Justify your suggested approach to the market and explain how you suggest that the makers of these products should target population and position the product using the marketing mix.

Answer 1

Just show them how much easier it is to have a bowl of GoLean cereal and sy milk than it is going to the fast food place to get the unhealthy breakfast. Show the cost and time savings in this. Then show how much better they would feel after a week of doing this.