Sunrise 7 - Adjusted medal Tally a joke?

Question

Does anybody else see the Australian 7 Sunrise shows' posting of an adjusted Medal tally as the ludicrous parody it is meant to be? Did anyone else see this site? Tell me why you think 7 does not present this as a joke, it clearly is meant to be a parody!

http://www.determinedtobedifferent.com.au/20million/

Answer 1

It might be correct based on population adjustment, i.e. medals won per capita.

Answer 2

Funny!!!  

Answer 3

The medal tally on the site that you are referring to is a paid advertisement by the Commonwealth Bank. So, yes, to answer your question the site and medal tally is a joke!  The thing is, Australia really does very well in the medal tally when you look at the per capita ratio, so the per US population rate is funny!

I took a good look at the site and it is quite funny if you can spare the time.  The song was so corny that it was cute, the pledge was actually very good, the swimming video was funny and I would love to see it in competition!  You should also look at the sledging translator - nice touch!

However, the CBA advertising this year hasn't all been successful.  In February this year, legendary Australian ad man John Singleton called on the CEO and board of Commonwealth Bank to dump their latest advertising campaign and suggested the person responsible for it would be sacked.

The campaign (likely done by those responsible for the site you linked to was from San Francisco agency Goodby Silverstein.

Singleton joined a chorus of industry experts and customers who are outraged by the banks "determined to be different" slogan.

The new tagline is supported by a largely incomprehensible television commercial centred on blockbuster director Michael Bay, whom some critics argue may be the worst filmmaker of all time.

The American-made campaign was launched just before the bank differentiated itself by lifting interest rates higher than the Reserve Bank.

"How can you expect to live in San Francisco and understand the psyche of Australian homebuyers," he said.

"In 12 months, whoever made that decision will be gone."

"Singo" said the bank's chiefs needed to ditch the campaign immediately: "It should get to the CEO and board level because it reflects badly on the whole bank.

"Everyone makes mistakes but you can't keep repeating them. Someone's got to have some comprehension of what's going on."

Public relations and corporate strategy supremo Bruce Hawker also said the bank needed to ditch the cheesy ads.

"If I were advising them I'd be telling them to quietly let that one go. I think they'd be much better off just dropping that," he said.

"They (Goodby Silverstein) should've done a lot of focus groups and market testing and they should've done a bit of war games (analysing backlashes). They clearly didn't do that. They didn't know the local market and the only people who should accept responsibility for that are the people who engaged them."

Another advertising insider said the bank had stuffed their cornerstone campaign and burned bridges with the local industry.

"CBA were pretty open about their intentions. They pissed a lot of people off when they said an Australian agency couldn't handle the CBA brand account," he said.

"As far as the industry is concerned, we see it as being self-absorbed. They are talking to themselves. It doesn't have anything to do with the consumers. It is not making themselves stand out as a bank.

"As far as the industry is concerned it is one of the worst things we've ever seen a bank do. It is tripe and self indulgent."

Answer 4

i don't think it's a joke, i think it's just wishful thinking

Answer 5

It says totals are adjusted "vs. US population".  Maybe that is # of medals won per so many people??

Answer 6

It is an absolute joke. Yes its great we have won medals but do we have to try always to justify ourselves on the world stage. Once athletics begin and our winning ability is diminished. Perhaps "Sunrise" could then adjust the figures to incorporate the number of emus and koalas into the arithmetic to keep us Aussies on top.

No wonder the ratings are on the slide with absurd stunts such as this.