Super Bowl XLVI an advertiser's dream - NFL Special Feature
It is called the “Greatest Show on Earth” and for good reason. The Super Bowl is one of the biggest sporting events on the global calendar with viewership second only to soccer’s UEFA Champions League Final. The game is the main part but a great tradition
spawning from the event are the Super Bowl Ads which have become a major part of the game’s experience.
With viewership increasing every year last year’s Super Bowl was watched by 111 million fans globally becoming the biggest televised event in America’s history.
Those numbers are an advertiser’s dream and brands globally vie for the limited spots available to showcase their products to the millions watching at home and abroad.
This year the ratings are going to go through the roof with two of the biggest franchises take on each other for the coveted Lombardi Trophy and commercial spots for the game are already sold out with each 30-second spot costing a cool $ 3.5 million.
So why do Advertisers spend so big on just one spot?
Well for one this is the only time in the calendar year that advertising is not seen as an annoyance by viewers. It becomes important content.
The Super Bowl ads are specially developed for this single great event and brands go over the line to get their message across in the most creative manner which leads to the creation of some of the most memorable advertising ever witnessed.
Brands have the chance to greatly increase their market footprint as no television show delivers the huge reach (people who have viewed an advertisement at least once) that the Super Bowl does.
While also the fans watching see the ads as part of the games experience with social media especially twitter and Facebook rampant with comments on the ad-content and its delivery.
Such a situation can make or break the brands image for years to come a case in point is the momentous Apple Computer advertisement during Super Bowl XVIII in 1984.
The ad has become iconic for Apple’s brand and made the company into a national phenomenon with the Macintosh becoming one of the most iconic devices in American history.
Many other brands such as GoDaddy.com and others have increased their market share ten-fold after advertising in the Super Bowl and such growth is well worth the humongous price for a spot.
What about this Year?
NBC Sports which owns the rights to showcase this year’s event sold-out spots for the Super Bowl by Thanksgiving Day.
The price of a spot has nearly doubled from last year with each spot going for $ 3.5 million for 30-seconds while the highest amount paid is $ 4 million for the premium spots.
However, viewership is also on the rise with a 25% increase in viewers since 2005 and this year it is predicted to rise even more.
The importance of the advertising has grown so much that Sports journalists who would usually report on the game live from the stadium, now have to stay home and to watch the ads and comment on the advertising while monitoring social media for the feedback
to decide which brand made the biggest impact on fans.
The main event however, will always be the football and as Tom Brady and Eli Manning prepare to lead their teams to glory it will truly be the greatest sporting event in the world.
The ads are ready to go and the teams are ready to go now we just have to wait for February 5th for the greatest show on Earth to begin.
(The views and opinions expressed in this article do not reflect the editorial policy of bettor.com)
You can view live coverage and analysis of the Super Bowl XLVI by http://answers.bettor.com/Users/Robert-California-u3050 on
Sunday, 11:00pm, GMT
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