Question:

TRUE OR FALSE: Coke had a chance to buy out it's number one competitor Pepsi but turned it down?

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During the early inception of Pepsi the company was struggling to be more than "just the other soft drink"...

The company could not compete to the "juggernaut" that was Coke and almost succumbed to bankruptcy...

In a desperate bid to keep from going under Pepsi offered it's company shares to Coca Cola in full

Coke looked down on Pepsi and in a state of arrogance refused it's offer claiming that it was a losing proposition...

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5 ANSWERS


  1. Yes, that is absolutely true and pepsi struggled for many years, but finally gained a strong foothold in the early 60s


  2. I'm pretty sure it's false

  3. As as I can see it's false. In 1929, the Pepsi-Cola Company went bankrupt during the Great Depression- in large part due financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Eight years later, the company went bankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula. Possible it's this connection that made you think that Coca Cola could have bought Pepsi. In the 1950's Pepsi Cola stared the 'Blind Taste Test Challenge' where volunteers were asked to taste two colas, one of the Coca Cola and the other Pepsi Cola. The majority of tasters chose Pepsi which gave them a great boost in their advertising campaigns and increased their sales dramatically at Coca Cola's expense.

  4. false.

  5. false

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