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During the early inception of Pepsi the company was struggling to be more than "just the other soft drink"...The company could not compete to the "juggernaut" that was Coke and almost succumbed to bankruptcy... In a desperate bid to keep from going under Pepsi offered it's company shares to Coca Cola in fullCoke looked down on Pepsi and in a state of arrogance refused it's offer claiming that it was a losing proposition...
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