Taco Bell Hot Sauce Packets?

Question

Okay, about two weeks ago, I went to Taco Bell, and I found a purple hot sauce packet mixed in with the other orange hot sauce packets. I have never seen this before, what is with this? Also, the message on the purple packet was DirectDaniella.com, which is a site I went to. It's the official Taco Bell website, and you get to be a photographer and take pictures of this one girl who does a bunch of stuff at certain beaches. Can anybody describe the whole story behind this? Leave comments about DirectDaniella.com if you would. Thanks in advance.

Answer 1

purple looks better than orange???

Answer 2

It's a new marketing concept for Taco Bell.  The purple is just a packaging change for the concept.  The sauce is still the same, though.

There doesn't seem to be a contest attached to the website, but then I haven't been there for a while.  One visit was enough for me.  If there was some cash involved...

Answer 3

never heard about that

Answer 4

wow i have never heard of that but now i am going to research it!

Answer 5

Wow I have never heard about this either, seems like some kind of way to attract guys to their restaurants.

Answer 6

i so saw those packets but never went to the web site... i was diappointed one day when those were the only ones i got... i love the ones u can read they make my meal fun.