TaylorMade Golf Company, Golfsmith to promote all-white drivers
TaylorMade Golf Company and Golfsmith have joined hands to promote their new all-white R11 and Burner SuperFast 2.0 drivers.
The golf club manufacturer and the largest superstore for golf clubs have thought of a unique promotional technique. They will set a golf driving range in the streets of Manhattan, New York. The 45-foot-tall, 120-foot-long and 17-foot-wide artificial range
will also be surrounded by manmade snow if need be to promote the companies’ theme of ‘white out’.
The suggested theme will draw potential customers to the new range of drivers that the manufacturers say will enhance golfing experience. The manufacturers claim the white drivers will mark the end of the old black range.
According to the company’s official website, the white driver is a superior form of clubs. There is a camera installed in the head of the driver, which helps record the golfers’ swings, making it easier for the players to replicate their shots. Moreover,
the clubs’ platinum shaft makes them lighter and hence, faster.
Several of the biggest names of golf, such as Martin Kaymer and Sergio Garcia, will take part in the show. The president of TaylorMade and Adidas, Mark King will also join the duo on the driving range to hit a tee shot.
The guests will also include four military veterans from Operation Game On!, an organisation using golf as part of wounded warriors’ rehabilitation efforts. The superstars, guests and members from the crowd will attempt to hit branded targets of white hats
by trying to dodge snow blowers on the artificial course. Each target hit on the far end of the range will ensure a $500 donation to Operation Game On!
The guests will educate spectators on how the new technology is better than the previously-used black drivers.
The construction of the artificial course will start at 3am outside Golfsmith on 54th Street in Manhattan, New York. After the construction is complete, target practice and giveaways will starts at 11am and will continue till 2pm.
There will be a separate parking area for vehicles on 641-Lexington Avenue.
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