TaylorMade-adidas hoping to break $700-million mark by the year 2015
TaylorMade-adidas, one of the leading golf apparel and equipment manufacturers, unveiled their plan to expand the company’s portfolio to approximately $700-million in the next three years. The plan came to the fore at the Fashion District of New York City
where TaylorMade-adidas showcased their products and hoped to double their earnings by the year 2015.
The ambitious Executive Vice President of TaylorMade Golf, John Kawaja spoke on the occasion and hoped that their plan to expand the current portfolio of $400-million to almost $700-million will meet success and the officials and workers in the company are
ready to go to any lengthy to make it happen.
The plan envisages a vigorous marketing campaign in Asian markets including Chinese and Japanese markets which have seen tremendous growth in recent years. The collaboration of TaylorMade and Adidas, the two sports equipment manufacturing giants, has been
particularly fruitful as the company is now planning to launch a series of sports apparel for Soccer, Basketball and Baseball.
“An opportunity to represent golf right next to soccer, right next to baseball, right next to running. That’s a tremendous opportunity for us,” Kawaja said.
Chief Executive Officer of TaylorMade-adidas, Mark King, was equally upbeat about the future prospects of the company and appreciated the recent surge in the popularity of the sport.
King said. “Everyone was really wondering what would happen to golf a few years ago when Tiger was having his problems. Viewership was down, interest in the game was down. But if you look at what happened on the tour with these young superstars emerging,
a more inspiring story may have developed,” he said.
Besides Tiger Woods downslide in the rankings and his continuous absence from the turf which caused irreparable damage to the sport, the unpredictable weather changes at the start of the season also dealt a severe blow to the equipment sales.
King claims TaylorMade-adidas had almost half the share of the total sale of clubs in the month of February and the figures are still 10 percent more than the last year’s sales figures. The courses all over the main land US faced severe dearth of rains at
the start of the season while some areas along Mississippi were heavily inundated with downpours and floods.
TaylorMade-adidas is not the only company which is weighing its options to barge into the lucrative Asian markets in the coming years. Many of the former professional golfers and trainers have already started off their training academies in China, Japan,
South Korea as well as Thailand to escape the lingering economic crisis in the United States.
TaylorMade-adidas will be heading into the Asian market as one of the established names in custom made clubs and equipment.
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