Tendulkar to promote Earth Hour cause – Cricket News update
The legendary Indian batsman, http://www.senore.com/Cricket/India-c750. The Little Master will lend support by becoming the face of WWF’s global campaign for raising awareness about climate change.
The Earth Hour for the year 2012 is scheduled to take place on March 31, 2012, more than a week after the final of Asia Cup in http://www.senore.com/Cricket/Bangladesh-c747. The Indian cricket star is expected to perform well during this tournament before he takes on the social
cause in association with WWF.
“It is heartening to see how a single action of switching off lights for Earth Hour can bring the world together to pledge action towards a better environment. I am happy to be a part of this movement and encourage others to participate as well,” remarked
Tendulkar.
The Earth Hour is celebrated every year by citizens around the world in a bid to make their city the Earth Hour Champion. The maximum amount of participation from a city’s dwellers makes it eligible for the title.
The decision by WWF to partner with http://www.senore.com/Cricket/Chinnadupargea-Sachin-c50607 as celebrity endorser seems to augur well for the cause itself. Since he is one of the most popular personalities at home and abroad, the WWF can bank on his charisma to raise awareness about the event and generate
active participation from people across India.
Last year the Earth Hour event reached a record 5200 cities in 135 countries around the world, with each successive year bringing in greater participation.
While Sachin searches for his elusive 100th century during the ongoing Asia Cup, WWF can hope to celebrate a successful Earth Hour for the year 2012. If the legend makes this mark, the Earth Hour would get an additional boost and enhanced reception.
The practice of taking celebrities on board for promoting a social cause is not novel. Business organizations have been using it as an important promotional tool to market their products and increase brand awareness.
The indulgence in social campaigns like Earth Hour also reflects well on the popularity and good will of the participating celebrity.
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