The Coca Cola Company And Foreign Markets?

Question

I have recently moved to Cyprus and as a self confessed Diet Coke addict, I am convinced that the beverage I am supping is not the same as the gallons I consume in the UK, even to the extent that I am regulary having a foray to the dark side (Diet Pepsi) which I find myself prefering.

That got me wondering... Do The Coca Cola Company use different recipes depending on the climate or the tastes of that particular country's market?

It would be interesting to know. Answers on a postcard please.

xxxx

Answer 1

The climate is not a factor, but the local taste definately is.

Well - I say "local" - but it has to be a big enough market, to be worthwhile making and marketing a special soda.

I think the cc-light you get in the UK is probalby the same as you get in Holland, Germany and Scandinavia. I know it's different from the light you get in Poland and Spain.

You can get Vanilla Coke in Holland, but not in Scandinavia or Spain, and Dr. pepper - I know it'd the dark side ;) - is much more available in Spain, than in Denmark and Holland.

At The World of Coca Cola in Atlanta (Five Points - marta-station), you can taste some of the many specialized sodas they make all over the world.

As well as the regular American favourites, of course.

At the W.of C.C. you'll also get the full story about the invention of Coca Cola - as well as details on how they adapt the world-wide brands, but also how and when they decide to make new, local sodas :)

Answer 2

You can go to the plant in Atlanta Ga and taste different coke products they only sell in other countries.  I saw that on Food TV.