The O'Reilly "Factor" - what "Factor"?

Question

If being an a-rsehole is a factor, why is it named solely after him?

Answer 1

O'Reilly has the number one ranked show for what he does, they can't change the name now, its making a fortune, thats the Factor. Money!!!

Answer 2

'Spin Factor' = Extreme right wing Propaganda

"I WANT you to know that I Spend so much TIME

in the world that is spinning all the time, that to be in the no-spin zone actually gives me vertigo."

(Stephen Colbert on the O’reilly Factor)

http://www.youtube.com/watch?v=QquTUR9nb...