The Question is… What can radio do to save it’s self?

Question

I work in the medium of radio (which is being supplanted by countless gadgets and delivery systems)and as a result radio (especially local radio) has become much less relevant. Pleae tell me your age when you answer.

Answer 1

Interesting question.

I am 39.  I also own a 30g iPod.

I listen to radio all day long.  It's the only way I can expose myself to new music.  If I were to only listen to what's on my iPod, I'd be stuck with the same songs I've been listening to for a while.  My favorite local radio station streams online, so I get to listen all day, with all of the ads.  Considering where I'm at, I'd say radio doesn't need to be saved.

Answer 2

radio will always be around. even with IPOD's and CD's. In the event, of bad weather like a tornado. You'll get the latest information from your local radio station.  Yes, I know there's too many commercials on radio. but how else are you going to pay the bills?!

Answer 3

Radio? You mean that old staticy thing?

I use XM satellite radio! CD quality with no static.

The traditional radio is becoming obsolete.

Answer 4

Radio's best asset is its portability..the ability to take it with you wherever you go.

There is more competition than ever. Radio's weakness is

the cookie-cutter approach used in programming.

In the old days, broadcasters made better attempts at serving their communities.

Today, most stations are owned by suits and bean-counters who know nothing about radio, and stations are nothing more than real estate to be traded and flipped.

I agree with Duh's assessment.

Age: just turned 50. 24 years in radio

Answer 5

We must stay local or return to our local roots where we've lost them.

Some of the '96 consolidation is falling apart, this is a good thing. Get the bean counters out and the broadcasters back in.

That's all for here. There are better boards to discuss this:



www.radio-info.com

I've been in the business since about '66. You can figure my age from that

-a guy named duh

Answer 6

Radio will never go away. Even after the huge investment in all sorts of advertising. only 6% of the U.S. has XM or Sirius. In a carload of people, just whose iPod gets played?

Local radio that has rediscovered fresh ways to keep the local audience entertained, informed and aware of severe weather or toxic spills and therefore will continues to be useful.

Radio was supposed to die when television came along, in case you hadn't heard.

Radio has responded to the digital age by promoting their station websites, which offer exclusive viewings of concerts by artists the targeted audience likes, online contests for the local market, and many ways to let people know they live in a unique location. There is more, but I shall just conclude that radio is far from dead, nor even suffering.

The Giants, Dodgers and Yankees were all still in New York when I was born, and the Braves were still in Milwaukee. Detroit was busy winning its final Stanley Cup before a 42 year drought when I was a few months old.

And I saw Edgar Winter performing as a sideman in his brother's band before he became famous, while I was a teen. That should give you a roundabout idea.