The Ryder Cup 2010 Newport, UK
Back in 2001, when Celtic Manor Resort of Newport got the privileges to host the October 2010 Ryder Cup, everything started to bring change in a positive way. When it was decided that Newport will host the event, Welsh assembly and City Council of Newport
started making plans about how to rebuild the city to make it beautiful, and to make sure that everything was perfect in this mega event.
As per rough estimate, about £ 20m has been subject to building the infrastructure of Newport golfing venue. Marketing director of Celtic Manor (Rees-Jones) explained in an interview that “winning the bid back in 2001 was quite useful and allowed us to enhance
our marketing strategies. In the last one and a half year all eyes were on this mega event to analyze, whether they are successful or not. We are very lucky that everything is going according to the plan.” He says, “twenty thousand leisure nights have already
being sold because Ryder cup has produced great opportunities for us in attracting more and more people from the first day of agreement. International visitors between year 2008 and 2009 increased up to 40% and now for this mega event 20% more visitors are
expected. An advertising agency has been hired to convey the message of Celtic Manor in Europe and Northern sides of America.”
According to Rees Jones, several companies have already contacted them to get introduced in this event, which is a positive sign for local people and Newport. For Celtic Manor Resort he says “We have developed a wide range of recreational activities apart
from Golf which includes fishing, shooting, etc. Now we can say that we are offering a complete golf and business resort. Children are always important for everyone and keeping this point in our mind we have constructed a playing centre and a market place
to facilitate the families under one floor.” He states that the Ryder Cup 2010 will not be the end of their journey. “Definitely we will continue our efforts in order to promote our expertise and experiences more at the end of this tournament,” Rees Jones
said. Major events always play a vital role in the development of host country’s economy; Newport has already shown some positive impact on its economy. Massive investment opportunities and new jobs are the key signs, which have already increased the local
economy with lasting influence.
The Ryder Cup 2010 is not only about the financial matters for the Newport, it will improve its profile as well. There is a great possibility that it will become a great spot of tourism, where people from all corners of the world can plan their holidays’
trips. The plan of arranging a festival which has been implemented in one year duration also includes celebrations of Ryder Cup. The publicity of Newport has been accomplished proficiently. Generally these sort of regular festivals don’t remain popular amongst
the people but in this case the impact will be quite different. There are so many appealing segments in this Newport Festival but Super Dragon has a great attraction, which is made up of fibre glass and it has been painted with a number of striking colours.
Framework of City Enhancement has been established to make sure that Newport is in the best form to host the matches of 38th Ryder Cup in October 2010. This framework will also ensure that at the end of tournament, its positive impact on hosting city will
last and new gateways of investment and business in Newport, UK will be opened. In addition to this, Newport signed a partnership deal with European Tour to initiate a program of the Ryder Cup Schools Education. This program will help children to understand
the basics of golf sport.
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