The Volvo China Open benefiting the China region
The Volvo China Open is the upcoming tournament, staged by the European Tour, at Binhai Lake Golf Club in Tianjin, China.
This tournament was established in 1995, and is co-sanctioned by the European Tour and the OneAsia Tour. Since day-one, this event has rotated to many places and locations, only in China.
The proud cities, where the Volvo China Open was staged are Beijing, Shanghai, Shenzhen, Suzhou and Chengdu.
Nowadays, this tournament has become the most important in the region. A rapid growth has been seen in its popularity, importance and financials.
“The Volvo China Open is a perfect opportunity for us to get closer to our customers and partners as well as positioning our brand in this rapidly expanding and hugely important market. China already boasts the world’s second largest economy, and golf is
a perfect platform for us to create and strengthen our relationships here”.
Most of the famous golf players are heading to China, to play the RMB 20,000,000 purse event. The arrival of the popular golfers in Asia is also welcoming huge numbers of the spectators.
The crowd desires to see their favourite golf players on the course. Hence, their planned trip to China is also supporting businesses and creates an excellent platform for their expansion as well.
It is obvious that the local and international media will show the tournament on their channels. The previews, past events and four-day live action will benefit China by about USD 14 million.
Similarly, hundreds of the magazines, newspapers and websites will be covering the tournament. Their full coverage of the Volvo China Open also generates handsome profits.
According to a recent survey, this tournament is gaining enormous respect in Singapore, Sweden, Middle East, Malaysia, India and Thailand. Many of the golf lovers from these nations are heading to China.
The field is set, Nicolas Colsaerts is the defending champion and padding up to winning the glory again. He scored 24-under par and 264 strokes in total. He defeated Soren Kjeldsen by four strokes and delivered his best in 2011.
The Volvo China Open will entertain all the spectators from April 19 to 22, 2012. All the players will face a heightened degree of competition and only impressive under par scores will benefit them.
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