The best way to promote a Website?

Question

I have just launched a website with message board.

It is a community site with all relevent information for

residents. What are the ways to promote it.

Answer 1

Offer a lot of free things including material things, you site will have much more traffic than its configured capacity within very short time!!

Answer 2

Offer free goodies such as the one that Yahoo Answers gives, as the usage increases, reward the frequent users with more freedoms

Answer 3

Email like crazy till your head hurts.