The british Hammer Horror classic versus Le Grande italiano Giallos Horror Classic?

Question

Why were the british hammer horror more romantic & likable than the italian classic Giallos? in fact the firm became bankrupt in 1977, cos they were not able to be a rivalry of the success of the italian classic Giallos

Answer 1

hammer stopped making films in 1981because of the poor reception from 1980s the legend of the seven golden vampires