The importance of design in innovation?

Question

The importance of design in innovation?

Answer 1

Self Employed Design Engineer trying not to be biased, but I consider it to be of the utmost importance - you wouldn't build a house on shakey foundations or a flood plane ? would you - mmmm probably not a good example.

Answer 2

Here's a quote from Steve Jobs that may help you answer that question:

“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.”  Steve Jobs, Apple Computer.