The newspaper publisher charge USD3000.00 for a quater page notice Ad?

Question

i often see in the newspapers public listed companies are duty bound to advertise their financial results to the investing public. I found out by calling the newspaper publisher and they told me it cost USD3000.00 for a quater page Ad which is per insertion. How come the public company simply throwing so much money just to advetise a notice Ad? Is it not

I found out from the newpaper publisher it cost USD2000.00 to place a quater page Ad. It only appears (per insertion). The money is burnt. Morever, there is no guarantee how many investing public read or seen. On top of that it is not seen by world-wide investors who has also bought that company shares. Do you think public listed companies will be more happy to advertise if there is a online website that display notice Ads for public listed companies and the notices Ads will be archived at the website for world-wide public view?

Answer 1

The above comment is right. First of all, public listed companies are bound by law to let the investing public know about it's financial results, but that law only has jurisdiction within the country, so the company only has this law-bound duty with the public within the country, in this sense, international investors... don't really matter.

They do it in the newspapers because that's the only law approved way to prove the company did its best possible effort to inform its investors about its financial situation.

Answer 2

dear, money is not important , important is to let public know the right notification or legal thought of govt so public wont go wrong ways to get it .

or u can say

its a lovely method to let public know coz net sevices only use who knows how to do it.

Answer 3

Depending on the paper, etc., the ad is probably a legal notice, which must be published in a newspaper of record (although not necessarily 1/4 page) to show proof that a specific portion of the public was potentially exposed to the ad.   Putting it on a website would not count although an RSS sending with validated subscribers might.  

Even putting in the handy, cheap local paper (that nobody much reads) would not count.