There has been a recent rise in cost of organic foods, how to get ppl to buy organic?

Question

There has been a recent rise in cost for organic foods, how would places, such as Whole Foods markets and Wild Oats, increase its sales despite less ppl being able to afford the cost of organic foods?

What would a Public Relations firm do to help bring up the sales for organic foods?

Answer 1

People who buy 'organic' by default are not very price conscious . Their priorities are more focused on the health benefit rather than the price. The promotion has to be focused more on the benefits of eating organic.