There is no reason for a brand to ever become obsolate.?

Question

There is no reason for a brand to ever become obsolate.?

Answer 1

There are plenty of reasons for a brand to become obsolete.  Technological advances, changing consumer patterns, industry trends, competion, and many other factors can influence brand longevity.

For a case example, you can consider what happened to Betamax, an early format for video that become obsolete early in the history of videocassettes.  You can read an article on the videotape format 'war' at wikipedia http://en.wikipedia.org/wiki/Videotape_f...