Third Olympic stadium bidder revealed
A third bidder for the Olympic stadium following the London 2012 Olympics has been revealed.
International Stadia Group (ISG), a stadium management operation developed by global sports media titan International Management Group
(IMG), emerged as a potential bidder for the stadium, matching bids from the Tottenham Hotspur F.C. and West Ham F.C.
ISG has worked on projects such as the new Wembley stadium, and specializes in high-profile debenture development and organizing.
The identity of the third bidder was revealed by
Estates Gazette, who also informed that the company had submitted a bid and made a pitch to the Olympic Park Legacy Company last Friday.
The Olympic Park Legacy Company are overseeing the bidding process.
Though ISG was contacted twice Tuesday, the company said no one was available to answer inquiries regarding the specifics of the presentation
at that point in time.
Plans for the Olympic stadium post Olympics would differ from past ISG ventures, as the company has concerned itself largely with funding
solutions for stadiums.
Solutions are based on contemporary market research.
Recent projects ISG has been involved in include pricing premium seats at Wembley
so as to pay for borrowed construction costs, as well as planning a similar selling of premium seats at the remodelled Aviva stadium.
According to ISG, premium seating development saw £600 million of revenue just from 20 percent of stadium seating at Wembley.
The consensus is that ISG, unlike its fellow bidders, will not organize the stadium under a house football club. Instead it may look internationally
to attract leagues such as the NFL for contractual or isolated events.
West Ham F.C. has been in discussions with the NFL about the possibility of the league hosting games at the stadium, though nothing has yet to be formally agreed upon.
The London Olympic stadium will be the centrepiece of the 2012 Games. It will hold approximately 80,000 people and be the primary site of the Games' opening ceremonies.
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