Toys "R" us?

Question

why is the "R" like that? is it supposed to mean something like why is it supposed to be backwards and in quotes?

Answer 1

It's supposed to be cute...you know how like kids spell E's backwards.

Answer 2

I think it is supposed to show the way children write.

Answer 3

Almost ten years later, Charles adopted the supermarket model for his store, which allowed customers to examine and pick out products on their own and pay for them at a checkout stand. With the opening of his second store, he settled on the name Toys"R"Us with a backward "R." Although the name drew ire from parents and teachers alike for its grammatical incorrectness, Lazarus knew it was an attention-getter.