Trends of Internet Advertising?

Question

What are the recent trends (positive or negative) of Interactive/Internet advertising?

Answer 1

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Answer 2

Hello Jack,

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Answer 3

The positive trend is more "traditional" advertisers, like automotive and consumer packaged goods companies, are moving dollars online, and online advertising will nearly triple in the next 5 years.

The negative is massive audience fragmentation.  There are so many web sites people visit.  Fragmentation makes measuring audience, which is a key factor of judging media reach for branding purposes, a large challenge.

However, the negative is being balanced by technologies that can target users based on behaviors and other demographics.  Large ad networks also make the advertising placement task much simpler.