Two actors joining in a relationship, where the intermediary defines the relationship and its social?

Question

I am trying to find an article that states, that the intermediaries that a relationship is based on, defines the relationship and social norm of the relationship?

I am trying to argue that a relationship between a company and a consumer, becomes defined by the relationship that the consumer has had to pay for the product. Therefore that he expects something in return for the money that he gives to the company. And if the consumer should give anything back to the company, then he would expect money in return.

Any help will be greatly appreciated, I think Actor Network Theory deals with that, but I am not sure. Maybe some psychology or other text. But any help will be greatly appreciated!

Answer 1

Well customer and company as a very important understanding and relation........if they are not good in interaction,nature and communication than it will be loss of there business!