Under Armour launches three apparel ranges for the spring and summer season – Golf News
Under Armour has launched its three new apparel ranges for the spring and summer season that comprises Coldblack, Charged Cotton and Catalyst.
Under Armour is an apparel brand that works in the field of sportswear. It launched its first golf range in 2007, in the United Kingdom and has been a success since then.
After a thorough research by Under Armour’s Research and Development department on the choices made by people in the spring and summer season, they classified them in three different categories.
Therefore, they developed three different collections of the apparel products that will perfectly suit the requirements of different people with different frame of minds.
The first one, Coldblack, is targeted towards the customers who want the perspiration levels to be at minimum levels.
This special range of shirts reduces the perspiration by up to 58 per cent, making the customer feel comfortable and cool.
"They knew that we needed to maintain these key benefits - but felt they could change the whole way the shirt worked with the body. The result was ColdBlack".
The second type of customers wanted quality cotton shirts. Therefore, Under Armour designed a hi-tech and innovative Charged Cotton range.
According to the company reports, this type of shirts contains 95 per cent Extra Soft Peruvian Pima Cotton with 5 per cent Elastane mixed in order to receive extra performance and quality.
In the words of Kevin Plank himself, "cotton never made anyone better, until now".
The main quality of the shirt includes pushing the sweat from the body to the outer part of the shirt. As a result, it dries five times quicker as compared to the normal cotton shirts.
The third category shirts, Catalyst, are specially designed for the eco-conscious people. These shirts are made through the recycling of water bottles and the whole process results in producing a remarkable product.
The shirts in this category are completely stretchable and give the golf players a chance to make their shots freely.
Overall, the three ranges offered by Under Armour perfectly suit the requirements of people with different approaches to wearing shirts while playing the game of golf.
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