Uni work help, for my next brief i need to come up with an advertising campaign for H&M?

Question

I NEED help! H&M's campaigns are pretty much perfect...but i need to come up with their next advert campaign. ive looked at their values, beliefs and philosophies. They targert their market to pretty much anybody that loves fashion, and are following the trend in organic clothing line. i need some ideas as what to do? recently theyve heird madonna to advertise their campaigns...what can i do that will push it to the next level? very stuck studnet in need of urgent help!!!

Answer 1

why not use a student in your campaign getting on a bus going to college and turning heads.

Then have her day dreaming about her ideal night out to show of the clothes ending up with her under an apple tree with her boyfriend in casual wear.