Wal-Mart, Marketing, Promotion?

Question

I need to write a paper on the 4 P's of marketing, having to do with Wal-Mart. I did them all and now I just need to do promotion... I can't find anything. HELP!

Answer 1

they advertise 'rollbacks', and send out ads in the mail all the time.  How about the big ads they do for the day after Thanksgiving?  Then, inside the stores they have the items that are on "rollback" or "Save on their Sale" (which is a sale price- it's marked down either against a competitor or they want to get rid of it) And they identify those items by having them displayed and signed accordingly