Was Harold and Kumar go to White Castle product placement?

Question

Did White Castle pay for their chain to be in the film?

Did the producers pay White Castle so that the White Castle name to be used in the film?

How does product placement work?

Answer 1

eh most likely

Answer 2

probably. the writers prolly had to ask wc for permission. so they prolly first floated the idea to wc for money.

Answer 3

basically, the company pays for it's name/company to be shown in a film with a large projected audience. they give the money to the film producers during pre-production. I would say that since White Castle was in the title as well as having orchestral music when they arrived, they paid for the spot.