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Was asda ever called DALES?

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Was asda ever called DALES?

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  1. I used to work for Dales. Dales was the discount store of Asda.  They had to give it its own name because by law then it wasn't possible to have stores with the same name with different prices.  So Asda and Dales were not the same.  Dales was like Asda's own version of Quick Save.

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