Question:

We have recently setup an online business and need reviews?

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We are at the stage of marketing. I have attempted to attach meta tags, but am unsure if we have done it correctly.

We would like to maximise traffic, ofcourse, and move up the ladder in search engines.

We intend to sign up for Google Adwords once we are sure of keywords.

Any other tips would be great.

We are new to this, so please provide as much detail as possible

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  1. When i set up my business online, i had to learn the hard way.

    but cause im nice i will help you :) lol

    all you need to do is test it out, try different keywords and so on, using google adwords will help significantly. I know its not the greatest most detailed help, but to be honest you have to do some trial and error, im now receiving hits in 10,000's a month, which for the size of my business is vast.

    So try out different things and i shall work, sorry i couldnt help more, but likfes a learning curve, start at the bottom and take it up step by step slowly.

    =]


  2. 7 Steps to an Effective SEO Strategy

    Here are 7 steps to an effective SEO strategy. They are based around what some of the Google® ranking factors are and how each step will impact them.

    1. Keyword research - The keywords you use for your website will determine so many ranking factors such as:

        * Title tags

        * Meta tags

        * Keyword usage in the body

        * Header tags

        * Domain name (if applicable)

        * Type of websites you link to

    These are just a few, there are more, but keyword research is the first step towards successful SEO strategy.

    2. Relevant content development - try creating 20-30 pages of original, relevant, content to what your keywords are. Search engines rank the websites based on the keywords and the websites that have relevant content to those keywords. Your content can easily make you or break you in the search engines so make sure its original, and once again, relevant to your keywords.

    3. Design your website to be "linkable" - Internal linking of your website, which is the number and importance of internal links pointing to a page, and external links from other websites pointing to your website are important to SEO. In some cases as important to your keywords. This means making your website more navigable and user friendly by linking your internal pages on your website and keeping your site design simple will make it more appealing for quality external websites to link to it. The structure of your internal linking and quality of external links play a huge role in effective SEO strategy.

    4. Sitemaps - An often overlooked aspect of effective SEO strategy which goes in line with internal site linking. Its quite a simple concept, if you have a sitemap then the spiders can access the content on all pages of the website. Take it one step further and create a Google® Sitemap and submit it to them. This will tell the spiders exactly how your website is laid out, all the pages and it will let them know how often they are updated. For more information on creating Google Sitmaps go to http://www.sitemaps.org

    5. Submit and forget (sometimes) - Submit your websites to DMOZ and other relevant directories and then forget about it. Why? DMOZ can take up to 6 months or more to make a directory listing. Its ok to check back after a while when submitting because its not an instant occurrence. This doesn't mean its not important, a listing in DMOZ has been known to boost search engine ranking exponentially. Submit your website to article directories by writing a short informative article about one of the topic of discussions on your website. It can give you great linkbacks from good external link websites, which will boost your search engine ranking. If you don't think anything about your business is interesting enough to be worth a 400 word description then what makes you think anyone else will (think its interesting).

    6. Study your Stats and make adjustments - Your website should have statistics actively tracking from day one. Make sure they are comprehensive enough to track what keywords are popular and what people are typing in the search engines to find your website. Also they need to track what websites are referring to yours and how you were able to be linked by those websites. Then make adjustments, build more content around the more popular keywords, and the more popular referring websites. This will make your content more relevant to the search engines. You can use a free analytics tool such as Google Analytics, it is comprehensive enough to give you what you need.

    7. Keep your content fresh - Remember the search engines rank websites primarily according to content, not domain name, or how much you spend in pay per click ads, or even the number of hits you have. All of those listed above play a small role in your ranking, but content is king. A simple way to keep content fresh is to have a blog on your website. This will not only keep your visitors interested in your websites content but the search engines will see that its newer, and unique and improve your rankings because of your content.

  3. Hi

    To increase your traffic you need to start strategic link building.

    Here is the list with top 12 link building tips that I highly recommend you to use when starting to build your links.

    1. Directory Submission

    Getting listed in dirs is good for you, you get a lot of backlinks. I am posting here only high quality, free, human reviewed, PR6+ directories only ( BTW I checked the PR of the directories I am providing with Google Toolbar and I have to say that there is a big difference in their PR since the last update. I have seen many directories that have fallen from PR6 to PR0, I suppose they have used some black seo to get promoted and finally they lost their PR). The good thing about these dirs is that if you get your site listed you will get lots of traffic. The bad thing is that the review proccess of your site often is more than 3 months. Here is the list I use:

    http://dir.yahoo.com/ PR 8

    http://www.dmoz.org PR8

    http://www.stpt.com/ PR 8

    http://www.open-site.org PR 8

    http://www.femina.com PR 7

    http://www.portal.eatonweb.com PR 7

    http://www.bloggernity.com PR 6

    http://www.podcastzoom.com/ PR 6

    http://www.bloguniverse.com PR 6

    http://www.gogreece.com PR 6

    http://www.lanic.utexas.edu PR 6

    http://www.sacentral.sa.gov.au/site/page... PR 6

    http://www.worldhot.com/ PR 6

    http://www.elib.org/ PR 6

    http://www.ezilon.com/ PR 6

    http://www.christiansunite.com/ PR 6

    http://www.aardvark.co.za PR 6

    http://www.nzs.com/ PR 6

    http://www.info-listings.com/ PR 6

    http://findingblog.com/ PR 6

    http://www.iguide.co.il/ PR 6

    Of course there are more good high PR directories but I will leave the search for them to you. You can use google to find some, but the lists that come on first page results shows the old PR of the directories. So in my view these 21 dirs that I have posted here a worth to submit to them. Don’t get mad if you are not listed after 3 months from submission. Your time will come, don’t give up!

    2. Link Exchange with other webmasters

    This is also good way to get backlinks. When contacting other webmasters write in personalized way. Tell them why you want to exchange links with them, introduce your site to them, tell them more about your site. Try to exchange links with only high quality sites with higher PR. You may find good partners to exchange links, the best way is contacting them in personal, or you may use some forums to find link exchange requests, and last but not least you may use some automated link exchange sites. Here are some of them:

    http://www.build-reciprocal-links.com/ PR 6

    http://www.linkdiary.com/ PR 5

    http://www.telalinks.com/ PR 5

    http://www.linkexchanged.com/ PR 5

    http://www.belinked.info/ PR 5

    http://www.linkwizard.net/ PR 4

    Using these automated link exchange sites will also boost your backlinks and you will get many relevant links to your site. You can find much more sites like these but to be honest I think these ones will do a perfect job. You can always ask google about something like: ‘free automated link exchange sites’, ‘free reciprocal programs’, ‘free link building programs’ and some more search terms like these.

    If you want first to check the pagerank of the site you will be exchanging links with I recommend you to use:

    http://www.digpagerank.com/ - In this site you can check the PR of a page or site in over 700 google datacenters

    3. Article Submissions

    Maybe I won’t tell you something new but try to write good quality unique articles and post them to the best free article directories. This is one of the best way to do 2 things for your site: first get a lot of backlinks from the articles and second get a lot of traffic I hope you know that you have to put your keywords that you compete for in the anchor text which is very very important for higher results in the SE’s.

    http://ezinearticles.com/ PR 6

    http://www.articleclick.com/ PR 6

    http://www.1888articles.com/ PR 5

    http://www.articlesbase.com/ PR 4

    http://www.talkinmince.com/ PR 4

    http://www.article-hut.com/ PR 4

    http://www.articleuniversity.com/ PR 4

    http://www.articlefeeder.com/ PR 4

    http://thephantomwriters.com/ PR 4

    http://www.article99.com/ PR 4

    http://www.instantcashflow.org/free-arti... PR 4

    This list is only 11 sites long but if your article gets listed in all of them expect more than 1000 visitors to come to your site from the link in the article.

    4. Press Release Submission

    This method is something like writing articles and post them almost everywhere. In fact using this tactic you have to write a press release about your site or a page from your site. The process is the same. You have to submit the press release to good press release distribution sites. Below is the list of the ones that I am using.

    http://www.24-7pressrelease.com/ PR 6

    http://www.pr.com/press-releases/ PR 6

    http://www.free-press-release-center.inf... PR 6

    http://www.clickpress.com PR 6

    http://www.pressbox.co.uk PR 6

    http://www.prleap.com PR 6

    http://www.1888pressrelease.com/ PR 5

    http://ecommwire.com/ PR 5

    http://www.przoom.com/ PR 5

    http://www.newswiretoday.com/ PR 5

    http://www.free-press-release.com PR 5

    http://www.pressreleasenetwork.com PR 5

    http://www.prfree.com/ PR 5

    Hope these 13 sites will help you to get much traffic. If you submit regularly to them and your site or articles gets listed there expect to get at least 200 unique visitors daily.

    5. Social Networking / Social Group Sites

    Social networking sites are very useful these days not only to get links but also huge traffic. Participating in social group / networking sites are proving to give boost to your traffic these days. Here is my list:

    www.myspace.com PR 8

    http://spaces.live.com/ PR 8

    http://www.livejournal.com/ PR 8

    http://www.orkut.com/ PR 8

    http://www.friendster.com/ PR 7

    http://www.linkedin.com/ PR 7

    http://360.yahoo.com/ PR 7

    These are one of the best social group sites. There are a lot more but I think these are enough, they are high quality and have a high PR ( 7+). They are perfect for getting good backlicks to your site.

    6. Getting link from .org , .gov and .edu sites

    The education, organization and government sites are considered much more valued sites and links coming from those sites are valuable. You need to search and find such sites.

    Do a simple search on Google with this search term:

    http://www.google.com/search?q=site%…G=S...

    You may use another perfect search term special for edu blogs:

    http://www.google.com/search?hl=en&q…22&...

    With this string you will get all .edu blogs that allow posting comments and do not require to be logged in. Hope you find this string perfect. You can experiment with it for all kind of domains, it’s up to you. Make blog comments and put links in them, make sure your comment is genuine and not spam. You have to read the whole topic and find something to comment on the topic, job is done. After doing some comments maybe in a week you will see in Google index that you have links from .edu domain or .gov

    7. Social Bookmarking Site Submission

    This is the newest technique to get quality backlinks to your site. These days people like to share their interests in social bookmarking sites. Posting your interesting article to such sites will boost your traffic and give you thousands of visitors. But it is not so easy as it sounds - you have to write really good article, or news or something very very interesting to get your article on first page of these sites.

    Don’t waste your time or money submitting to sites that don’t receive traffic! Use this list of sites for the best social bookmarking results

    http://www.netscape.com/ PR 9

    http://www.digg.com/ PR 8

    http://del.icio.us/ PR 8

    http://www.furl.net/ PR 8

    http://technorati.com/ PR 8

    http://myweb2.search.yahoo.com/ PR 7

    http://reddit.com/ PR 7

    http://www.fark.com/ PR 7

    http://www.43things.com PR 7

    http://www.mister-wong.de/ PR 7

    http://de.lirio.us/ PR 7

    http://www.newsvine.com/ PR 7

    http://www.blogmarks.net/ PR 6

    http://ma.gnolia.com/ PR 7

    http://www.simpy.com/ PR 7

    http://www.shoutwire.com PR 6

    http://www.spurl.net/ PR 6

    http://bluedot.us/ PR 6

    http://www.blinkbits.com/ PR 6

    http://www.blinklist.com/ PR 6

    http://netvouz.com/ PR 6

    http://www.trailfire.com/ PR 6

    http://www.backflip.com/ PR 6

    8. Forum posts

    This is the way I like best for getting backlinks. Find forums that are in your niche and create account with them. In userpage write your homepage and you have a backlink. DO a search on Google and you will see how many forums are out there, you will be amazed. Do this process many many times and you will have one way links pointing to your site.You can combine this with forum posts and this way you will get your signature shown much more times. Personally to me it doesn’t matter that forums have nofollow tags, Google still counts that as a link to you.

    9. Blog comments

    Another great way of letting the world know about your site. This method is similar to forum comments, again most of the blogs comments have nofollow tags but Google still count this as a backlink. Here is another good way to get a backlink from a blog’s main page:

    Find blogs that have “top comments” or “recent comments” plugins, this way if you are top commentator you will get your link on the main page of a blog. Do this with blogs that fall into your category. I didn’t knew that but a friend told me this method and I must say that I see good results for now.

    10. Get a link on a mainpage of PR 9 sites

    This one you probably do not know but I am going to share it. Spare some time, do a search for sites that have PR 9 and have a donation section in their mainpage. I am sure there are at least 20 such sites. In this donation section they post latest 20 or 30 donators. Do a donation for at least 1$ and you will see your site listed there. This is the cheapest way I think to have one way non-reciprocal backlink from PR 9 site, don’t you think

  4. Whats your website url?

  5. Pal you need to  make clear if you know what Adwords is. You have not mentioned if you have any sort of knowledge of how adwords work, so it could be lot easier for us to explain things for you. Try putting the question more clear !

    Because people new to this sort of business really end up money giving instead of taking. Google is very strict in the terms of relevancy and lots of other factors, which if UNSURE, then you could be well over charged $5 easily/click. Do you want to pay this much for being just being unsure.

    Also i cant explain the whole system in this small box. Theres topics like keywords, ads, common keyword techniques, content network(switch it off if you want targetted traffic), landing pages, website, multi-page website, you SEE i cannot explain all that in your swimming pool !! Lol

    So if you need to make things clear please visit this website before you end up losing money !!

                                  

                                    www.KylesReview.com

    Best Of Luck...

  6. The best way to move up in search engines is to provide some free service, such as information about the development of your product or where it comes from or some type of useful information.  .

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