Question:

We need help marketing a new product in Sao Paolo?

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We r seeking someone that could lead for us a marketing plan to market a new telecom product into this big city of Brazil, does anyone know of a brasilian company or qualified person that could do this ?

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  1. The Marketing Store

    Rua do Rocio, 430

    Terreo-Vila Olimpia

    Sao Paulo-SP

    04552-000

    tel + 55 11 38481733

    marcos.salotto@tmsw.com

    The Marketing Store Sao Paulo office, was awarded the Globe for the campaign noted here:

    "Sao Paulo wins Globe

    Our Sao Paulo office picked up a Globe at the National Edition Globes Awards on the 17th August. The 'Keep Walking' CRM campaign for Johnnie Walker, Diageo won the category 'Best Use of Direct Marketing'.



    The campaign attracts users of the brand and communicates with them on a regular basis.

    Recruitment of members to the Keep Walking Club were via:

    On/OFF Trade (ON Trade: bars, restaurants, pubs and OFF Trade: supermarkets, stores, delicatessen etc.); Events; Partnerships; Member get Member at Black Label Journeys Event; ATL (Harvard Business Review and Latitude Magazines); Internet and Mailing purchase



    The CRM program uses Direct Mail tools to Interact with the database. The beauty of the Johnnie Walker Black Label CRM Program is that it uses activation tools to activate the brand on the database.

    As soon as the consumer is qualified he/she embarks on a "Brand Journey". Keep Walking Club is an exclusive and sophisticated club that congregates Johnnie Walker Black Label Adorers and Adopters under the Keep Walking spirit.



    The goal is to maintain a contact at least each 60 days

    To date the results have been a great success and will enable Diageo to continue creating the relationships with their customers, resulting in loyalty to the Johnnie Walker brand."


  2. Try doing a search for virtual assistant.  A virtual assistant could be anywhere in the world, but have expertise in your market.  You would be better off having a choice of a marketer anywhere in the world than limiting it to just Brazil.  Tip - You should have a budget in mind prior to contacting someone.

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