Web address etiquette on printed advertising materials?

Question

I am currently designing a price sheet, but also design the print ads, business cards, etc for our small business. Currently, we use " www. thewaterjug. net " (without spaces - just trying to stop spam). Would it be okay to only print " thewaterjug.net " or " TheWaterJug.net " on the advertising materials? Would that be improper? Or even confusing for some potential customers who are not internet savvy?

Answer 1

The only "rule" you have to follow is to make it as easy as possible for people looking at your printed materials to type the address into their browser. So I would go with TheWaterJug.net.

Answer 2

I think the majority of web addresses I see show the www.

I'd go www. TheWaterJug.net (without the space).  If you have customers who are not internet savy, I think you need to show the www.  

Then for readability, upper and lower case (e.g. capitalize the first letter of each word - which improves readability).  There have been lots of studies over the years that show readability improves with use of upper and lower case (rather than all caps; or all lower case).

Answer 3

Personally I think I would go with www.TheWaterJug.net.  I order all of my business cards, marketing material, and promo cards through a company called Time4Printing and they actually gave me that same advise then I was doing my first business card. (THeir phone number is 888-411-3313 and their website is www.Time4Printing.com...website is not great though) I love it.  If you need anything printed you should give them a chance...their prices and quality are far better than anyone I have used...and I have used a lot...and I almost always get to talk to the same person when I call. I think they have it set up in territories as far as where you are calling from.  Well... I think I have given you to much info now...good luck!