What's industry average for display advertising CTR?

Question

What's industry average for display advertising CTR?

Answer 1

Let me first give you this disclaimer from the Internet Advertising Bureau http://www.iab.net/about_the_iab/faq#17

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There is no reliable service that tracks CPM or CTR. CTR is highly subject to creative effectiveness which is very campaign specific, while CPM is so dynamic no compilation would be reliable.

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Several figures are thrown at there, all lower than 4 percent for banner advertising

- The average CTR for banner ads is roughly 0.25%, with a reported range of 0.17% to 0.40% http://webmarketcentral.blogspot.com/200...

- average banner ctr as 0.44% per Doubleclick

But if you want an AUTHORITATIVE industry average, unfortunately, no such thing