What's the best way to answer this generic scholarship question?

Question

Usually for a scholarship or loan, they want a page answering why "you should be selected"

What's the best way to answer this? What are they looking for?

Thanks!

Answer 1

You talk yourself up as much as you can, or point out any special experiences you've had which make you a better candidate.  Show them that you're somehow unique and stand out from the rest of the applicants, so any major events in your life which make you seem more awesome are good candidates.