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What's the difference between Onpage and Offpage optimization in SEO?

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What's the difference between Onpage and Offpage optimization in SEO?

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  1. On page Optimization are related directly to the content and structure of the website. This normally consists of pages written in the HyperText Markup Language but also applies to other document formats that are indexed by search engines, for example Microsoft Word or PDF formats. On-page optimization involves modifying keyword frequency in the URL, Title, Headings, Hypertext Links and Body text while the Off page Optimization are elements that have less to do with the actual site.Off Page Characteristics refer to all links both from pages contained within a particular web site and from pages of other web sites that point to these specific pages. But, There is never a confusion regarding which is more important between on page and off page characteristics because both are equally as important.


  2. On Page optimization techniques include content optimization, the title-tag, several META-Tags, headlines & text decoration, alt- and title-attributes and continuous actualization while Off page optimization is all about the things you could to get a high page rank (PR) for your website after it has already gone live.  

  3. Onpage optimization is the process of arranging the order of  contents and keywords in a website. It should be placed in the right place so that search engines can easily found the specific keyword and phrases in the website. Unlike Offpage optimization, onpage optimization has nothing to do with rankings but when it is put in the right places, it is for more better and effective  than Offpage optimization. However, offpage optimization is the one providing the possibility of providing a higher page rank of a certain website. It boosts a website's page rank  in the best  way of linking or placing keywords in the linking anchor text.

  4. Both are intended for the same purpose getting better ranks on SERPs.

    While onpage SEO concentrates on the page content, off-page works more with the relationship with other sites.

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