What's the point of putting a green cap on the silk soy milk cartons?

Question

Oh, wow, that really saved the environment..putting a colored cap on a cartoon..

Is there a purpose or something?

Answer 1

Green is associated with enviro friendly,    in that back of our minds, greens things (even if plastic) are cleaner.  

envirosubliminal marketing.

Answer 2

It makes it more noticeable? I don't know. I drink Silk soymilk too. Real milk tastes watery. yuck!

Answer 3

maybe they like green

Answer 4

They did it to match trees and plants since trees and plants would be ascociated with nature and being ascociated with nature, eviornment worryworts would be more drawn to the product. They could've made it black or some weird neon opaque, but they made it green. Don't you feel special?

Answer 5

So when you see the cap you realize it is nasty in a carton and buy real milk

Answer 6

its because everytime someone buys a carton they are giving money to help the environment. (go green) lol

Answer 7

it means that the company buys energy credits. It is just a way of letting the consumer know.

Answer 8

It's called,"marketing". Since it's for sale, it's given an easily recognizable branding, the green color serves as a way of easily identifying it and increases the odds of the consumer buying it. The reason they chose green was fairly obvious, soy is healthier.

Answer 9

there's rly no big purpose,

but its to show people that they use energy,

it sorta represents trees and grass ,

(greens )