What Challenges is Southwest facing in the future and how should they meet those challenges?

Question

this is one of my book questions so can u help me?

Answer 1

Do you mean Southwest airlines?

You could start with the high cost of jet fuel.  They will need to forecast those costs as they enter into fuel supply contracts.

Do you mean the Southwest USA?

In that case I would think shortages of clean water require some future action to allocate scarce water to users (homes, schools, businesses, agriculture).