What Marketing should I do for a "How to do.."book for women?

Question

What Marketing should I do for a "How to do.."book for women?

Answer 1

Try specific women oriented groups and national associations. They are always looking for resources to provide there members. You might also want to try a neat site I found called YouPublish .com which allows you to post it as an e-book and sell it directly. My company also does marketing and business development consulting for start ups and small businesses.

Answer 2

It would depend upon the exact subject of the how to book.

There are multiple methods that can be employed to promote such a book but probably the best would be an online campaign.

Samples of one or two chapters could be given away and contact information could be collected so you can follow up with anyone interested.

Another method would be to give away a related report to build a contact list.

If you'd like some help with this project please feel free to contact me.