Question:

What ad agency is behind the ads of signatured products in magazines here in the Philippines?

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Signatured products such as Gucci,LV, Lancome, Tag Heuer, Omega, Estee Lauder, Guess etc.

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  1. I think those ads are done in-house by the brands themselves. Meaning, no ad agency did them.


  2. They are not done inhouse but companies typically hire ad agencies to handle different big markets -- such as one ad agency for US, another one for Japan, etc

    Estee Lauder, for example uses Omnicom's M2M for Japan, UK and other markets while Mindshare manages their US account http://www.adweek.com/aw/content_display...

    For the ads in the Philippines, I would assume that the ad agency handling Asia would be responsible for those. They may not be using Philippine-based ad agencies

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