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What are Taco Bell intangible resources e.g tradmark, patent, brand?

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What are Taco Bell intangible resources e.g tradmark, patent, brand?

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  1. Since they are intangible, I am not really sure how to answer this question. Slogan: Think outside the bun. <--This is has a registration mark. And the bell is always associated with the brand.

    http://www.tacobell.com/

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