What are cheaps ways to conduct market research? For example, the demographic of whiskey drinkers?

Question

What are cheaps ways to conduct market research? For example, the demographic of whiskey drinkers?

Answer 1

Go to a bar.

Talk to a bunch of whiskey drinks.

Profit.

Answer 2

Simple. Just go to a bar where they sell whiskey and perform primary data gathering. There's 2 ways: Observational Research or Survey Research .

In observational, you just have to sit at a discreet corner of a bar and observe people and their actions. Take note of the average age of the people who go there and drink whiskey. For example from 1 to 5pm, count the number of whiskey drinkers and estimate their age.

In Survey, if you're bold enough, you can try going up to them and ask them a few questions about their purchasing behaviour and buying preferences.

However, I strongly recommend you to apply the Observational Research because it's much more easier (and safer)

Imagine going up to a guy in a bar who just got dumped by his girlfriend because he just lost his job and while he's downing his sorrows into a shot of whiskey, you go up to him and ask, "Sir, I'm here to do a survey on demographic of whiskey drinkers. Firstly, are you working? If so, what do you work as? Second, are you in a relationship with anyone at this point of time?"

God knows what will happen next. You get what I mean (:

Hope this helps! (: