What are some good books on sales and marketing skills?

Question

If you can please tell me which ones in your opinion are the best and what they will teach me. Thanks a thousand.

Answer 1

"Influence: The Psychology of Persuasion" by Robert Cialdini. My marketing professor talked about this guy in class all the time, this book in particular ( or anything by Cialdini) will give specific and helpful information that will truly change how you look at sales. Definitely look into it.

Answer 2

There's a terrific book on direct marketing copywriting that has a lot of good tops and ideas: The Direct Marketing Idea Book. It's fast-reading, funny and really sensible and down to earth. It's a wonderful introduction to direct mail (junk mail) and  catalog marketing. -- the sort of book pros keep in their desk drawer as a cheat sheet. Even if kkyou don't go into that specalty, it is just an ideal introduction to the whole subject of advertising, marketing and sales promotion.

Answer 3

the harvard business review (HBR Publishing) puts out a lot of small books covering numerous skills like sales and marketing. They are small, easy to read and cover the basics plus a little more. i think the site is www.hbr.com