What are some of the roles that marketers play within an

Question

Many people regard marketing simply as

advertising. Advertising is a part of marketing, but it is not the whole picture. What

arguments can you make against the common assumption that marketers only worry

about advertising? What are some of the roles that marketers play within an

organization?

Answer 1

Marketers are looking at any way they can get you to think about their product as you go thru your busy day.  A billboard, a product on a table in a tv show, a movie star using the product, kids at school using it before anyone else does.   But mostly it's advertising. /

Answer 2

Advertising and selling, however, are just two of the many marketing activities. In general, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution.