What are some risks of advertising Online?

Question

I am a small business and need to know some things I need to watch out for.

Answer 1

Mary gave the similar answer as to how I was about to write.. however, if you can afford lil money before getting revenue, you may hire some professionals... click on the link below my name.

Or, you can do all the off page tactics on your own which drives traffic to your site and get you a good ranking.

Johnny

http://www.trafficassistants.com

Answer 2

There are many Snake Oil Salesmen. They promise businesses millions of hits and profitable leads. They offer no statistics and make unreasonable promises. Online marketing has awesome resources, but make sure you do your homework before committing to huge advertising amounts. Reputable online advertising should make it easy for you to check your stats and monitor your progress.  Here are 7 great ways to advertise online, but DO YOUR HOMEWORK, or let SkyAbove Internet Strategies guide your way.



1. Banner Ads are colorful graphics that go horizontally across the top of a Web page. Sky-scraper Ads are similar but they run vertically on the left or right side of a page. Both ads link to another Website and entice the visitor to leave the page they are on to see what the other site has to offer. When purchasing banner ads DO NOT start with thousands of dollars contracted. A reputable site should let you run some tests at a smaller buy to check the effectiveness for your business. If the site you are working with does not allow you to do a small Test for a smaller starting fee . . .  RUN.



2. Search Engine Optimization (SEO) the natural way of showing up on the search engines. This means your Website is clear of any obstacles that would deflect traffic and has plenty of keywords and metatags to attract search engines. Content is King when it comes to SEO. Your site Needs to inform as well as sell.



3. Pay Per Click is another way to bring visitors to your site. Both Yahoo and Google have these programs available. You only pay when someone clicks on your ad. The rate may be from two cents to above $20.00. The more you pay per click the higher your ad appears in the search engines. There are tricks to the trade for pay per click



4. Online city guides or industry directories such as Yahoo Local and CitySearch.com are Yellow Pages on the Internet instead of in print. They feature businesses in a particular area. For example, if someone in Atlanta is looking for a toy store, they may use the search engine to browse the online guide and find all the toy stores within a 10 mile radius of their zip code. In addition to the general listing which are many times free, you may purchase an ad for a related page.



5. Google AdSense is a program that allows you to generate revenue by placing other people's text or image ads on your website and in turn have your ad appear on the pages of sites related to your product or service. You can filter out your competitor's ad so it does not appear on your Website. AdSense puts your ad all over the Web and creates links back to your site which increases your ranking in the search engines. These are not pop up ads that open a box or new screen while you are trying to read the text of a Website. Web page, the hyped up ad remains and may be hard to close. Pop up ads are annoying and along with spamming, they are the worst marketing schemes available



6. E-commerce newsletters allow us to develop relationships with our clients and let them know when we invent something they may be interested in. You may start with just a few names and email addresses asking those folks to forward your newsletter (it should have a link to a permission-based sign up form) to their friends and urge them to sign up. Before long you have a new Client base to market your product. You will not be spamming since everyone on your list has given you permission to email them.



7. Online magazines offer Ad Space for a fee (depending upon the magazine's popularity and traffic) and may appear for the duration of the current issue of the magazine. By selecting a magazine that relates to your product you are able to direct your ad to your target market rather than to a generic audience.



Online Marketing can be the most effective and trackable  advertising that your business can find. If you do not understand it , now is a great time to hire an Online Marketing Company that specializes in local online marketing. Call SkyAbove Internet Strategies when you are ready to get started.

Answer 3

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