What are sponsors for when it comes to concerts?

Question

A lot of times when I see flyers for certain shows I see sponsors at the bottom of them but what are the sponsors sponsoring, and how do you get a someone to sponsor your show?

Answer 1

Sponsors usually cover the travel and lodging expenses of the entire band, including roadies and toadies (the hangers-on that aren't really good for anything but hanging on).

For someone to sponsor you, you need to show you've already got a LOT of people interested in paying to see you.

Think of it like NASCAR. See all those decals on those cars? Those are sponsors, paying for everything ON that car.