What are the 5 types of consumers in business?

Question

please elaborate your answers...tnx

Answer 1

Five ones:

Treasure Hunters - Treasure Hunters are the kind of consumers who comb through the Internet and other sources to compare prices to get the best product at the lowest price. Treasure Hunters carefully read product evaluations written by previous buyers.

▶ Arty Generation - Arty Generation-types are consumers who insist on products with elegant and stylish designs. How a product's design matches their own style is an important factor in deciding to buy something.

▶ Cresumers - Cresumers are consumers with creative power. Rather than participating in surveys and events provided by companies, they actively participate in developing products, design and sales.

▶ Malling Types - Malling types satisfy all their buying, amusement, eating out, and cultural needs at the shopping mall. This type is representative of today's consumers who want a lot but don't have much time.

▶Micro-medias - Micro-medias refuse to accept one-way information from companies; instead they publish reams of information about their personal experience with products. With the appearance of media such as UCC, blogs, and mini-homepages, these consumers have become much more active.

An other calssification can be into Three ones:

myopic consumers, who always purchase at the initial full price; bargain-hunting consumers, who purchase only at a discount, and strategic consumers, who deliberate about when to make their purchase.

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