What are the Knowledge and responsibilities of a Marketing Executive

Question

This is what I know so far :

Understanding the customer and his decision making process

Understand strategic marketing (the STP process)

Understanding frameworks like SWOT, PEST and BCG matrix

Preparing analytical documents like the marketing plan

What else ...

Thanks in advance

Answer 1

they oversee the marketing dept (or a significant part of it). Allocate marketing budget. work with sales to develop, implement and measure marketing strategy effectiveness. interact with other corporate leaders in making sure marketing efforts are aligned with and contributing to companys goals and overall strategy.

just some basics-depends on company and industry.

marketing is a good field-challenging, interesting and dynamic.